World of DIERNEAS

Discover the architecture in the bag
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DIERNEAS
Dear. Witness of this Moment.
While we don’t wear the same clothes 4-5 days a week, the BAG we carry everyday witnesses most of our moments,
held closer to us than anything or anyone else. Under the theme of "Witness of this Moment", and beyond the simplistic
definition of a bag as a container that carries objects’, DIERNEAS looks to create a chest of memory that captures each
bright moment of our daily lives, holding onto them even when time fades away. The combination of architectural structure,
the harmony of soft-melting colors, and the moments from you are what represent DIERNEAS.
Architecture in DIERNEAS
The designer, SEUL LEE, has a background in Architecture, meaning that she has developed a strong understanding and
appreciation of space and temporality. However, rather than being limited to imposing architectural structures, she discovered
that her interest lay more in the bags that we carry with us as a constant companion and that reflect our tastes and the times
we live in. She views each bag as a small piece of architecture. That being said, rather than simply recreating specific architectural
elements in bag form, she launched DIERNEAS under the philosophy of reflecting the relationships between space and
people and capturing the meaning of the time that is encapsulated in these relationships.
Design Features
Although the strong lines stand out as a feature, they meld with the refined color placement to create an impression of romantic modernism.
Colorway, Two or more colors complement one another, with importance placed on the colors’ harmony. High-end metal hardware,
create a contrasting point, differentiating our bags from other designer brands whose products are more plain and calm in design.